The textiles story begins with blocks

Hand-carved wooden blocks with designs of tropical flowers and coconut palms, creepers of jasmine and rose, birds such as parrots and peacocks, animals such as monkeys and tigers, all came together in the creation of the elaborate textiles of the Deccan Plateau in Southern India. Commissioned by the Rajas and Nawabs, these hand-printed and hand-painted Indian textiles came to be known as Chintz and Paisley.

Alamwar Textiles

Indian Textiles are known to be some of the oldest in the world and date back to 2500 BC. The color intensity of the natural dyes and the high quality of the fabrics were renowned. Travelers and merchants that came to India carried back tales of spices, exquisite silks, and cotton to Europe and the Far East. These early explorers were instrumental in creating trade for Indian textiles in the early 17th century.

Textiles in India are intrinsically interwoven into the lives of people, and often depicted stories of the heroes and gods. As they achieved economic importance, they were used as a commodity and traded for other goods.

Alamwar’s archives of blocks, hand-carved out of wood speak of this very period and record the textile history of the Deccan region. Our design vocabulary is an amalgam of cross-cultural trade and is visible in our stylized prints and designs. Alamwar Home and Fashion Collections are created using hand-crafted textiles of fine linen, silk, and cotton.

We continue to honor and support weavers, embroiderers, dyers, painters of cloth, artisans who have honed and perfected their skill through generations. Their intricate handwork, dedication, and passion are reflected in our collections.

Our use of natural, botanical dyes and azo-free dyes ensures a low environmental impact. Sustainability, empowerment, and ethical production have always been our priorities. We believe in the merits of “small batch” production and honor the principles involved in creating Slow Textiles.

Ever since our inception in 1997, at Alamwar each design has been a tale – a tale that offers a deep sense of healing. These designs are inspired by cultures explored through world travel, the feeling of belonging to a community, and an intimate connection to nature and all things natural. Gracefully integrating timeless traditions has allowed us to create intricate and rich products that complement modern lifestyles. Our mission is to continue to share stories of art and heritage from across the globe and thus celebrate the values of cultures through handcrafted textiles. 

Viji Reddy

Founder, Design Director of Textile Company

Viji Reddy is an award-winning multi-media artist who has an abiding interest and passion for handmade textiles. Her textile designs and products are outer manifestations of her own spiritual journey. Her passion for interior design has led her to create an extensive collection of linens and products for the home. 

As a painter, ceramist, and textile designer, she is also a thoroughly modern woman at the front of an arc that reaches back to ancient craft traditions of India. She has a powerful sense of entrepreneurship and it is not surprising that her embroidery is done by an Indian NGO that elevates and empowers women in rural India. Her fashion collections combine age-old printing, dyeing, weaving, and embroidery techniques. Viji also has her own workshops in India where a group of skilled artisans translates her ideas into exquisite products for contemporary living.

Viji travels the world displaying her award-winning textiles in international shows and has curated museum exhibits on Indian textiles, she is also a collector of exemplary and priceless antique textiles of South Asia. After raising her children and sending them off into the world, she is now intent on bringing the same nurturing, grace, style, and excitement to Alamwar Luxury Lifestyle Brand.

President, CEO

Archi Reddy is the younger of the two sisters who mirrors the passionate interest in preserving textiles amongst the women in the Alamwar family. After starting a family, Archi took the cerebral road of running businesses and managing family finances. During the time, her sister introduced Indian textiles to western fashion, Archi was busy raising a family and managing several business ventures. Today, with their individual families on a set course, it was only natural for Archi to combine her forces with her sister.

In this respect, Archi brings the necessary skills to give honest meaning and assurance to the idea of corporate social responsibilities and the triple bottom line. Lest it is forgotten, Archi shares the same tastes and has her own collection of rare textiles and jewelry whose modern interpretations are on offer at Alamwar.

Archi Reddy

indigo trademark

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