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A split collage showing a woman modeling a white embroidered dress against a brick wall on the left, and a Banjara woman in traditional colorful clothing on the right, with a small inset photo of a seated figure in patterned clothing.

Alamwar Artisan Collective

Honoring the Hands of Banjara Women of Yellamma Thanda


Across the Thandas of Telangana—especially Yellamma Thanda in the Ranga Reddy District of Telangana, India—the women of the Banjara community carry a legacy stitched into cloth. Their embroidery—bold, rhythmic, and deeply symbolic—has traveled through generations, passed from mother to daughter like a treasured inheritance.

At Alamwar, this living tradition is at the heart of our Artisan Collective.

A close-up of a person's hands sewing a white garment with orange thread, wearing traditional colorful embroidered clothing and silver jewelry.

Our Mission


For over two decades, we’ve worked closely with Banjara craft clusters near Hyderabad, collaborating with skilled embroiderers who bring their artistry to our studio.

Together, we co‑create textiles with the Banjara women artisans of Yellamma Thanda in the Ranga Reddy District of Telangana, India, blending Alamwar’s archival block prints with their fearless, ancestral stitchwork.

Each piece becomes a conversation between heritage and contemporary design, between our creative vision and their ancestral knowledge.
A square fabric cushion with a red border and a black-and-white portrait print of a padma in traditional clothing, displayed on a wooden chair in a room with other textiles and furniture visible.

Our Vision


This partnership is more than craft—it is empowerment. By providing fair wages, design training, and consistent work opportunities, the Artisan Collective supports sustainable livelihoods for rural women while preserving one of India’s most vibrant cultural traditions.

Today, nearly 300 women artisans of
Yellamma Thanda in the Ranga Reddy District of Telangana, India contribute to our collections, ensuring that the beauty of Banjara embroidery continues to thrive.
A woman in traditional Indian attire stands in front of a textured beige wall, wearing a colorful embroidered sari with a blue and red patterned drape, silver mirror work, and white arm wraps. Another woman is softly blurred in the background.

Partnership with Jai Bhavani Handicrafts

The Banjara Women of Yellamma Thanda


Viji Reddy works in deep collaboration with Jai Bhavani Handicrafts Telangana, a dedicated artisan manufacturing unit based in Yellamma Thanda, Ranga Reddy District,Telengana, India. This Banjara community is renowned for its exquisite hand embroidery traditions, and for over two decades, Viji Reddy and Alamwar Team have been fascinated by their hand‑stitching heritage. This partnership represents the realization of a lifelong mission to support and uplift these master craftspeople.

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Four women in traditional South Asian attire sit and stand on a carved wooden bench in front of a weathered wooden door. They wear ornate jewelry, colorful embroidered headscarves, and patterned garments, with decorative pillows on the ground in the foreground.

WANDERERS OF LANDS

Stories In Stitches


The Banjara—also known as Lambadas—are more than a nomadic tribe from Rajasthan. They are the pulse of a vibrant cultural legacy, expressed through their striking attire, bold jewelry, and the intricate embroidery that has become synonymous with their identity. For centuries, Banjara women have passed down this craft from mother to daughter, each stitch carrying memory, resilience, and love.

Their motifs draw inspiration from local flora and fauna. Cowrie shells, hammered silver, and rustic cotton threads embellish their garments, offering a glimpse into rugged lives shaped by movement, community, and tradition.


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Alamwar Artisan Collective

From the Yellamma Thandas of Telangana to Homes Around the World—Banjara Artistry Continues to Shine by Preserving Heritage.


Their stitches are memories. Their craft is legacy. Their work is the heartbeat of Alamwar.

Several women sit on woven mats on the floor of a workshop, sewing and folding white and pink embroidered garments. Mannequins and clothing racks display more embroidered dresses and tunic-style pieces in the background.
Two women wearing cream-colored sarees stand behind hanging cream-colored embroidered garments in a rustic indoor setting. The foreground shows detailed close-ups of the embroidered clothing, including a cream kurta with purple floral motifs and a cream saree with a blue and red border.
A close-up of a banjara person wearing a colorful embroidered traditional outfit with layered white bangles on both forearms and gold jewelry, standing indoors against a softly blurred neutral background.
A person holds up a cream-colored cotton garment with red geometric embroidery against a textured concrete wall.
Three women in colorful traditional ethnic clothing stand in a muddy outdoor setting with trees behind them. The central woman holds a wicker basket filled with red chili peppers.
A woman in traditional South Asian attire with intricate blue, red, and white embroidery sits on a patterned rug next to a wooden armchair with a striped cushion.
Two women seated indoors on a patterned rug, handling a cream-colored patterned textile. The scene is decorated with colorful traditional garments, a large red tapestry, blue curtains, and a potted plant with orange flowers in the center.

Every stitch tells a story.

Every textile carries a lineage.

Every creation celebrates the women who keep this extraordinary craft alive.

Stories in Stitches

Sustainable Practices by Artisans of Alamwar


Click here to know more about our beloved artisans and their craft who shape our collections with skill, heart, and tradition.

A collection of traditional embroidered garments and textiles displayed in a rustic room with a blue-gray concrete wall. A large red fabric backdrop hangs in the center, flanked by hanging garments including a white embroidered dress, a red embroidered tunic, a striped shirt, and patterned scarves, with additional folded textiles on a wooden stool.


The Alamwar Artisan Collective stands as a tribute to their skill, resilience, and spirit —
an ongoing journey of cultural preservation, shared creativity, and meaningful impact.